How to create player-centric game economies

Having a firm grasp on the resources, currencies, sources, and sinks in your game is a great start to building a healthy economy, but understanding what behaviors exist within your player base will allow you to tailor your reward and progression design choices. 

In this guide, we’ll dive into how you can design your economy around different types of players through the following topics:

  1. Payer vs. non-payers
  2. Different levels of engagement
  3. Player motivations
  4. Planning your player journey
  5. Using A/B testing to improve your in-game economy

Learn about our suggestions for each player type and the variables you should test in Designing a balanced in-game economy.

By developing a strong understanding of sources and sinks, currency and resource management, as well as the various types of players of your game, you’ll be fully equipped to create a healthy in-game economy that can drive player engagement. 

Start learning today in the first of our introduction to economy series: What is an in-game economy, or skip to Building an in-game economy and Designing a balanced in-game economy.

If you want to get started building your own game economy, Economy from Unity Gaming Services has everything you need to design and manage it. If you feel you’re ready for A/B testing, Remote Config lets you run different tests that target specific player segments without code changes or app updates.