Manufacturing

Revisit your marketing strategy: B2B buyer behavior is changing

As a B2B marketer, you know that the sales rep relationship remains critical to closing deals in the B2B world. But how can you support that relationship-building process in a world where hybrid events are more common? Let’s take a step back and appreciate just how much B2B event marketing has changed.  By necessity during […]

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What could the metaverse look like?

Diversity, equity, and inclusion (DEI) issues are key to the success of the metaverse. These values are foundational for a great user experience and will certainly affect user adoption. What is true in our reality and all of the issues that we already face in our day to day, as a society, will transition to […]

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The Metaverse Minute: Auggie Awards edition

Not one, not two, but all of the experiments housed in the Petricore AR Experiments app were created using Unity’s AR Foundation. This whimsical collection of activities includes taking a family photo, petting a virtual dog, mixing paint colors from the real world, and more. This eclectic app is a celebration of AR. The AR […]

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Metaverse Minute: Leaving no trace with digital twins

When our team at Unity says, “We believe the world is a better place with more creators in it,” it isn’t just a catchy tagline – we mean it. To effect change at scale, we need to come up with solutions across a wide array of sectors, fueled by creative thought. And this is especially […]

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